--- title: GTM Wranglers - Bridle your Marketing & Revenue Operations description: Transform your revenue operations with expertise, coaching, and tailored strategies. Boost efficiency and align marketing and sales for sustainable growth. image: https://gtmwranglers.com/hubfs/1785704961963-1.png --- [![GTM Wranglers logo](https://gtmwranglers.com/hs-fs/hubfs/GTM%20Wranglers%20(1)-1.png?width=64&height=64&name=GTM%20Wranglers%20(1)-1.png) Fractional GTM Operations](https://gtmwranglers.com#top) [Services](https://gtmwranglers.com#services) [About](https://gtmwranglers.com#about) [Blog](https://gtmwranglers.com/the-corral?hsLang=en) [Schedule a Coaching Session](https://calendarbridge.com/book/chris-adhoc/chrissync) # Bridling your marketing and revenue processes. Most revenue stacks grow one band-aid at a time. A workaround here, a "bridge solution" there. Soon leads stall, data rots and reports break. Your tech spend stops paying off. We wrangle the mess and rebuild processes that scale. Start with an audit aligned to your strategy, or book coaching to grow your team's expertise. [Schedule your Strategy Call](https://calendarbridge.com/book/chris-adhoc/strategycall) [See our offers](https://gtmwranglers.com#audits) Audit readout Example deliverable We rank every project by impact and effort. Lead lifecycle & status cleanupHigh impact Scoring model recalibrationHigh impact MAP ↔ CRM sync triageQuick win Program & asset governanceQuick win 18 years in Revenue Operations Digital Transformer Led enterprise lead-to-opportunity transformations Platform agnostic Expert in Marketo, HubSpot & Salesforce ## Ready to tame your revenue machine? Ad-hoc, bespoke workflows clog HubSpot or Marketo. Something breaks every week. Your team says, "We can't keep doing this!" Ops babysits the mess instead of adding value. Leadership can't see what the tech delivers. Our senior-level, vendor-neutral experts untangle it. We tie your stack to strategy and return the reins. **Get Marketing and Sales speaking the same language**Build definitions and reports both teams trust. **Align automation and ditch the band-aids**Scale processes that fit how you go to market. **Run predictable operations**Speed up lead response, trust your data and route every lead correctly. What we bring to the arena ## Senior operators who ride whatever horse you've got. ### Vendor-neutral Marketing Ops We run world-class ops on whatever stack fits your business. ### Full-funnel Revenue Ops We bust the silos that hold your business back, from first touch to closed-won. ### AI-enabled, not AI-first We build AI into your workflows to take data-heavy work off your plate and unlock your team's potential. ### Architect-level platform expertise We architect Marketo, Salesforce and HubSpot at an expert level. Our offers ## Three ways to get your operations out of the chute. Marketing VPs start with an audit to see what their technology really delivers and how to align it to strategy. Ops Directors bring in a coach to retire the band-aids and level up the team. Most popular ### Marketing Tech Audit For VPs of Marketing who need their technology to pay off We measure what your marketing tech actually delivers, find where it slows the business down and tie every fix to your strategy. **Simple:** We hold a discovery call, dig into your instance and present findings. **Full:** We add stakeholder interviews and dig deeper. **AI readiness:** We map your data sources and context so your GTM data is ready for AI. **You get:** A high-ROI project list tied to your goals, plus a findings deck your team or ours can execute. [Book a Strategy Call](https://calendarbridge.com/book/chris-adhoc/strategycall) 6–9 months to renewal ### Pre-Migration Audit For VPs of Marketing facing a Marketo, Pardot or HubSpot renewal Optimize or migrate? Get an unbiased business case before you sign. - Uncover why you'd switch: price, features or vendor - Audit and optimize your current platform - Find the savings hiding in what you already own - Rank options against the capabilities your strategy needs - Weigh the ROI of optimizing vs. migrating **You get:** A clear migrate-or-not call, options to improve ROI and a migration plan if you need one. [Book a Pre-Migration call](https://calendarbridge.com/book/chris-adhoc/strategycall) For Marketing Ops Directors ### Coaching & Mentoring For Marketing Ops Directors ready to stop patching and start leading We don't push buttons. We build you up. Chris has led teams and player-coached in the trenches, and he'll help you retire the band-aids and grow your team's expertise. - Replace band-aids with processes that last - Build your team's skills and confidence - Translate tech speak into outcomes leadership cares about - Grow your influence and relevance in the business **You get:** A senior operator in your corner, helping you lead your stack, your team and the conversation with leadership. [Book a coaching call](https://calendarbridge.com/book/chris-adhoc/chrissync) How we work ## Best practices, fitted to your business. 01 ### Get to know your business Best practices matter, but your business is unique. We start with your goals, objectives and pain points. 02 ### Audit & recommend We dig into how your MAP and CRM really run, analyze the gaps and rank projects by ROI. 03 ### Optimize Run the plan yourself, or have us wrangle it on retainer. 04 ### Coach & mentor We stay in your corner so your team owns its operations for the long ride. ![1785704961963-1](https://gtmwranglers.com/hubfs/1785704961963-1.png) Meet the head wrangler ## Chris Willis, Founder Chris has spent 18 years in Marketing, Sales and Revenue Operations as a process owner, leader and consultant. He has led digital transformations, run Marketo globally and guided HubSpot, Marketo and Pardot migrations. He co-leads the North America Virtual Marketo User Group and holds an MBA from Indiana University. Certifications & expertise Adobe Certified Master, Marketo Engage Architect HubSpot Inbound Certified LeanData Fundamentals Speaking experience Adobe Summit MOPsapalooza MOPs Unplugged > “I enthusiastically recommend Chris Willis as a leader in digital transformation and the unequivocal best in marketing operations.” **Tricia Saunders**, AVP Marketing Operations (former), Trimble Corporate Marketing > “Any team looking for a marketing ops partner who can operate at both the tactical and strategic level would be lucky to work with him.” **Cam Conrad**, Director of Marketing Operations, Sprout Social Keep in touch ## Not ready to book? Tie up your rope. Get periodic thought leadership and best-practice insights for marketing and revenue operations, delivered to your inbox. No spam. Unsubscribe anytime. - Thought leadership on marketing tech and GTM strategy - Best practices for Marketo, HubSpot and Salesforce - Field-tested ways to retire the band-aids ## Saddle up. Let's find your highest-ROI fixes. Book a quick call and we'll find the audit or coaching fit for you. [Schedule your Strategy Call](https://calendarbridge.com/book/chris-adhoc/strategycall) ![GTM Wranglers logo](https://gtmwranglers.com/hs-fs/hubfs/GTM%20Wranglers%20(1)-1.png?width=72&height=72&name=GTM%20Wranglers%20(1)-1.png) GTM Wranglers © 2026 GTM Wranglers, LLC [The Corral (Blog)](https://gtmwranglers.com/the-corral?hsLang=en) [LinkedIn](https://www.linkedin.com/company/gtmwranglers/) [YouTube](https://www.youtube.com/@GTMWranglers) [Privacy Policy](https://gtmwranglers.com/privacy-policy?hsLang=en) [Terms & Conditions](https://gtmwranglers.com/privacy-policy?hsLang=en)