--- title: The Corral description: The Corral is where we share best practices, tips & tricks, and thought leadership on MOPs and RevOps. Subscribe to get the latest content. image: https://gtmwranglers.com/hubfs/Revenue%20Wranglers%20-%20Maroon%20Logo.png --- [Skip to main content](https://gtmwranglers.com/the-corral#main) ![GTM Wranglers (1)-1](https://gtmwranglers.com/hs-fs/hubfs/GTM%20Wranglers%20(1)-1.png?width=100&height=100&name=GTM%20Wranglers%20(1)-1.png) ![Revenue Wranglers - Maroon Logo](https://gtmwranglers.com/hs-fs/hubfs/Revenue%20Wranglers%20-%20Maroon%20Logo.png?width=150&height=150&name=Revenue%20Wranglers%20-%20Maroon%20Logo.png) ![Revenue Wranglers - Maroon Logo](https://gtmwranglers.com/hs-fs/hubfs/Revenue%20Wranglers%20-%20Maroon%20Logo.png?width=150&height=150&name=Revenue%20Wranglers%20-%20Maroon%20Logo.png) ![Revenue Wranglers - Maroon Logo](https://gtmwranglers.com/hs-fs/hubfs/Revenue%20Wranglers%20-%20Maroon%20Logo.png?width=150&height=150&name=Revenue%20Wranglers%20-%20Maroon%20Logo.png) - [Home](https://gtmwranglers.com) - [Blog](https://gtmwranglers.com/the-corral) - [About Us](https://gtmwranglers.com/about-us) - [Schedule a Call](https://gtmwranglers.com/schedule-a-meeting) Open main navigation Close main navigation - [Home](https://gtmwranglers.com) - [Blog](https://gtmwranglers.com/the-corral) - [About Us](https://gtmwranglers.com/about-us) - [Schedule a Call](https://gtmwranglers.com/schedule-a-meeting) - Search - - Search [Best Practices](https://gtmwranglers.com/the-corral/tag/best-practices), [Marketing Automation](https://gtmwranglers.com/the-corral/tag/marketing-automation), [marketing operations](https://gtmwranglers.com/the-corral/tag/marketing-operations) ## [Why we in MOPs "do stupid."](https://gtmwranglers.com/the-corral/why-mops-finds-ourselves-doing-stupid) ![Chris Willis](https://gtmwranglers.com/hubfs/photoshoot_3YlV4CZeAVNl3qy3doLKnte3P232_03b90885-23f8-45b1-8aa4-1bee575c7514_MARC5107.jpg_alt=media%26token=b70c54eb-9dfa-4f61-b1c9-47aab6723781.jpg) by [Chris Willis](https://gtmwranglers.com/the-corral/author/chris-willis) on Jul 25, 2026, 12:59:25 PM Did I get your attention with this title? Did it hit a nerve, or perhaps cause you to think of something in your process or your stack that you wish you could rebuild? [Read More](https://gtmwranglers.com/the-corral/why-mops-finds-ourselves-doing-stupid) ###### [Feb 2, 2026, 1:45:11 PM • 6 min read ![](https://gtmwranglers.com/hubfs/Firefly_Create%20a%20web%20banner%20describing%20an%20exciting%20new%20technology%20featuring%20a%20nerd%20viewing%20th%20109169.png) Marketo Custom Activity Trigger Tokens - Usage and considerations By Chris Willis](https://gtmwranglers.com/the-corral/marketo-custom-activity-trigger-tokens-usage-and-considerations) ###### [May 12, 2025, 4:45:19 PM • 3 min read ![](https://gtmwranglers.com/hubfs/Firefly_Create%20an%20image%20of%20a%20nerd%2c%20holding%20a%20computer%2c%20who%20is%20taking%20a%20journey.%20%20the%20nerd%20is%20%20778633%20(1).jpg) Basics of Lifecycle and best practice usage By Chris Willis](https://gtmwranglers.com/the-corral/basics-of-lifecycle-and-how-it-is-used) ###### [Apr 5, 2025, 10:39:31 AM • 5 min read ![](https://gtmwranglers.com/hubfs/Firefly%20nerd%20gently%20riding%20her%20horse%20through%20a%20meadow%20with%20a%20computer%20in%20her%20hand%2070385.jpg) What does it mean to "bridle" your GTM processes? By Chris Willis](https://gtmwranglers.com/the-corral/what-does-it-mean-to-bridle-your-gtm-processes) ###### [Feb 22, 2025, 1:37:47 PM • 4 min read ![](https://gtmwranglers.com/hubfs/Firefly%20cowboy%20sales%20rep%20running%20ahead%20with%20a%20quote%20while%20a%20marketing%20person%20herd%20cats%206507.jpg) How (and why) bespoke Sales actions creates issues for MOps By Chris Willis](https://gtmwranglers.com/the-corral/why-and-how-sales-creates-issues-for-marketing-lifecycles) ###### [Nov 15, 2024, 12:18:04 PM • 2 min read ![](https://gtmwranglers.com/hubfs/Firefly%20nerd%20being%20blamed%20for%20computer%20error%20by%20angry%20IT%20person%2047088.jpg) Help!  Salesforce is blaming my MAP for a data value change! By Chris Willis](https://gtmwranglers.com/the-corral/help-salesforce-is-blaming-my-map-for-a-data-value-change) ###### [Nov 13, 2024, 3:45:34 PM • 4 min read ![](https://gtmwranglers.com/hubfs/Firefly%20three%20male%20and%20female%20geeks%2c%20arguing%20and%20sitting%20in%203%20chairs%2010894.jpg) Is Marketing Ops... Marketing? By Chris Willis](https://gtmwranglers.com/the-corral/is-marketing-ops...-marketing) ###### [Sep 29, 2024, 9:13:58 PM • 11 min read ![](https://gtmwranglers.com/hubfs/Firefly%2020240929210233.png) Marketo and Pardot - A comparative review By Chris Willis](https://gtmwranglers.com/the-corral/marketo-and-pardot-a-comparison-for-marketing-ops) ###### [May 16, 2024, 8:32:09 AM • 6 min read ![](https://gtmwranglers.com/hubfs/Firefly%2020240516080213.png) Leaders, Empathy, OKRs... and why it all matters By Chris Willis](https://gtmwranglers.com/the-corral/leaders-empathy-okrs...-and-why-it-matters) ###### [May 3, 2024, 10:35:29 AM • 3 min read ![](https://gtmwranglers.com/hubfs/Firefly%20independent%20reporter%20reporting%20the%20news%20while%20many%20politicians%20argue%20with%20each%20other%207932.jpg) Revenue Operations as "Process Owner" By Chris Willis](https://gtmwranglers.com/the-corral/revenue-operations-as-process-owner) [1](https://gtmwranglers.com/the-corral) [2](https://gtmwranglers.com/the-corral/page/2) [All](https://gtmwranglers.com/the-corral/all) [Next](https://gtmwranglers.com/the-corral/page/2) ![Revenue Wranglers - Maroon Logo-2](https://gtmwranglers.com/hs-fs/hubfs/Revenue%20Wranglers%20-%20Maroon%20Logo-2.png?width=100&height=100&name=Revenue%20Wranglers%20-%20Maroon%20Logo-2.png) - [Home](https://gtmwranglers.com) - [Blog](https://gtmwranglers.com/the-corral) - [About Us](https://gtmwranglers.com/about-us) - [Schedule a Call](https://gtmwranglers.com/schedule-a-meeting) ©2026 GTM Wranglers, LLC. 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