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title: The Corral | Best Practices
description: Best Practices | The Corral is where we share best practices, tips & tricks, and thought leadership on MOPs and RevOps. Subscribe to get the latest content.
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[Best Practices](https://gtmwranglers.com/the-corral/tag/best-practices),
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## [Why we in MOPs "do stupid."](https://gtmwranglers.com/the-corral/why-mops-finds-ourselves-doing-stupid)
by [Chris Willis](https://gtmwranglers.com/the-corral/author/chris-willis)
on Jul 25, 2026 12:59:25 PM
Did I get your attention with this title? Did it hit a nerve, or perhaps cause you to think of something in your process or your stack that you wish you could rebuild?
Read More
# Articles about Best Practices
#### [Jul 25, 2026 12:59:25 PM Why we in MOPs "do stupid."](https://gtmwranglers.com/the-corral/why-mops-finds-ourselves-doing-stupid)
[Read article](https://gtmwranglers.com/the-corral/why-mops-finds-ourselves-doing-stupid)
#### [May 12, 2025 4:45:19 PM Basics of Lifecycle and best practice usage](https://gtmwranglers.com/the-corral/basics-of-lifecycle-and-how-it-is-used)
[Read article](https://gtmwranglers.com/the-corral/basics-of-lifecycle-and-how-it-is-used)
#### [May 3, 2024 10:35:29 AM Revenue Operations as "Process Owner"](https://gtmwranglers.com/the-corral/revenue-operations-as-process-owner)
[Read article](https://gtmwranglers.com/the-corral/revenue-operations-as-process-owner)
#### [Feb 16, 2024 5:36:52 PM MOPs: What's Campaigns got to do with it?](https://gtmwranglers.com/the-corral/mops-whats-campaigns-got-to-do-with-it)
[Read article](https://gtmwranglers.com/the-corral/mops-whats-campaigns-got-to-do-with-it)
#### [Feb 3, 2024 1:26:39 PM A better way to track Marketo email performance](https://gtmwranglers.com/the-corral/a-better-way-to-track-marketo-email-performance)
[Read article](https://gtmwranglers.com/the-corral/a-better-way-to-track-marketo-email-performance)
#### [Jan 25, 2024 7:25:27 PM The functional pillars of revenue operations](https://gtmwranglers.com/the-corral/the-functional-pillars-of-revenue-operations)
[Read article](https://gtmwranglers.com/the-corral/the-functional-pillars-of-revenue-operations)
#### [Jan 6, 2024 12:54:43 PM Upcycling your marketing automation](https://gtmwranglers.com/the-corral/upcycle_marketing_automation)
[Read article](https://gtmwranglers.com/the-corral/upcycle_marketing_automation)
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