---
title: The Corral | lifecycle
description: lifecycle | The Corral is where we share best practices, tips & tricks, and thought leadership on MOPs and RevOps.  Subscribe to get the latest content.
image: https://gtmwranglers.com/hubfs/Revenue%20Wranglers%20-%20Maroon%20Logo.png
---

[Skip to main content](https://gtmwranglers.com/the-corral/tag/lifecycle#main)

![GTM Wranglers (1)-1](https://gtmwranglers.com/hs-fs/hubfs/GTM%20Wranglers%20(1)-1.png?width=100&height=100&name=GTM%20Wranglers%20(1)-1.png) ![Revenue Wranglers - Maroon Logo](https://gtmwranglers.com/hs-fs/hubfs/Revenue%20Wranglers%20-%20Maroon%20Logo.png?width=150&height=150&name=Revenue%20Wranglers%20-%20Maroon%20Logo.png) ![Revenue Wranglers - Maroon Logo](https://gtmwranglers.com/hs-fs/hubfs/Revenue%20Wranglers%20-%20Maroon%20Logo.png?width=150&height=150&name=Revenue%20Wranglers%20-%20Maroon%20Logo.png) ![Revenue Wranglers - Maroon Logo](https://gtmwranglers.com/hs-fs/hubfs/Revenue%20Wranglers%20-%20Maroon%20Logo.png?width=150&height=150&name=Revenue%20Wranglers%20-%20Maroon%20Logo.png)

- [Home](https://gtmwranglers.com)
- [Blog](https://gtmwranglers.com/the-corral)
- [About Us](https://gtmwranglers.com/about-us)
- [Schedule a Call](https://gtmwranglers.com/schedule-a-meeting)

Open main navigation

Close main navigation

- [Home](https://gtmwranglers.com)
- [Blog](https://gtmwranglers.com/the-corral)
- [About Us](https://gtmwranglers.com/about-us)
- [Schedule a Call](https://gtmwranglers.com/schedule-a-meeting)
- Search

- <https://www.linkedin.com/company/gtmwranglers/>
- <https://www.youtube.com/@GTMWranglers>

Search

[Best Practices](https://gtmwranglers.com/the-corral/tag/best-practices),

[Marketing Automation](https://gtmwranglers.com/the-corral/tag/marketing-automation),

[marketing operations](https://gtmwranglers.com/the-corral/tag/marketing-operations),

[lifecycle](https://gtmwranglers.com/the-corral/tag/lifecycle)

## [Basics of Lifecycle and best practice usage](https://gtmwranglers.com/the-corral/basics-of-lifecycle-and-how-it-is-used)

![Chris Willis](https://gtmwranglers.com/hubfs/photoshoot_3YlV4CZeAVNl3qy3doLKnte3P232_03b90885-23f8-45b1-8aa4-1bee575c7514_MARC5107.jpg_alt=media%26token=b70c54eb-9dfa-4f61-b1c9-47aab6723781.jpg)

 by [Chris Willis](https://gtmwranglers.com/the-corral/author/chris-willis)   
on May 12, 2025 4:45:19 PM

"Lifecycle" or "Lead Lifecycle" (depending on your organization) is a terminology that many of us in Marketing Operations often use, but it is also an oft-misunderstood part of our core toolset. When ...

Read More

# Articles about lifecycle

#### [May 12, 2025 4:45:19 PM Basics of Lifecycle and best practice usage](https://gtmwranglers.com/the-corral/basics-of-lifecycle-and-how-it-is-used)

[Read article](https://gtmwranglers.com/the-corral/basics-of-lifecycle-and-how-it-is-used)

#### [Feb 22, 2025 1:37:47 PM How (and why) bespoke Sales actions creates issues for MOps](https://gtmwranglers.com/the-corral/why-and-how-sales-creates-issues-for-marketing-lifecycles)

[Read article](https://gtmwranglers.com/the-corral/why-and-how-sales-creates-issues-for-marketing-lifecycles)

![Revenue Wranglers - Maroon Logo-2](https://gtmwranglers.com/hs-fs/hubfs/Revenue%20Wranglers%20-%20Maroon%20Logo-2.png?width=100&height=100&name=Revenue%20Wranglers%20-%20Maroon%20Logo-2.png)

- [Home](https://gtmwranglers.com)
- [Blog](https://gtmwranglers.com/the-corral)
- [About Us](https://gtmwranglers.com/about-us)
- [Schedule a Call](https://gtmwranglers.com/schedule-a-meeting)

©2026 GTM Wranglers, LLC. All rights reserved. [Privacy Policy](https://gtmwranglers.com/privacy-policy)

- <https://www.linkedin.com/company/gtmwranglers/>
- <https://www.youtube.com/@GTMWranglers>