All articles from Chris Willis

• Nov 15, 2024 12:18:04 PM

Help! Salesforce is blaming my MAP for a data value change!

• Nov 13, 2024 3:45:34 PM

Is Marketing Ops... Marketing?

• Sep 29, 2024 9:13:58 PM

Marketo and Pardot - A comparative review

marketing operations

• May 16, 2024 8:32:09 AM

Leaders, Empathy, OKRs... and why it all matters

• May 3, 2024 10:35:29 AM

Revenue Operations as "Process Owner"

• Mar 23, 2024 8:52:22 AM

Mistakes in the Sales Process: Stupid Prospecting Tricks

• Feb 16, 2024 5:36:52 PM

MOPs: What's Campaigns got to do with it?

• Feb 3, 2024 1:26:39 PM

A better way to track Marketo email performance

• Jan 25, 2024 7:25:27 PM

The functional pillars of revenue operations

• Jan 15, 2024 11:22:37 AM

How marketing operations can get a strategic seat in marketing

Chris Willis

A 15+ year veteran of Revenue Operations and a 12-year power user of Marketo Engage, a 2X Marketo Engage Champion, and a 15-plus-year Revenue Operations professional.

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