Basics of Lifecycle and best practice usage

by Chris Willis
on May 12, 2025 4:45:19 PM

"Lifecycle" or "Lead Lifecycle" (depending on your organization) is a terminology that many of us in Marketing Operations often use, but it is also an oft-misunderstood part of our core toolset. When ...

All articles from Chris Willis

Best Practices

• May 12, 2025 4:45:19 PM

Chris Willis

A 15+ year veteran of Revenue Operations and a 12-year power user of Marketo Engage, a 2X Marketo Engage Champion, and a 15-plus-year Revenue Operations professional.

Basics of Lifecycle and best practice usage

All articles from Chris Willis

Basics of Lifecycle and best practice usage

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